Xin Chào, My name is Yen Le.
EXPERIENCE
SHSU GRADUATE AND PROFESSIONAL SCHOOL | HUNTSVILLE, TX
Graphic Designer | June 2023 – May 2024
+ Utilized Adobe Creative Suite to design and produce multiple print deliverables such as apparel, flyers, and swags with a 98% accuracy rate in meeting brand standards.
+ Implemented innovative design strategies to refresh existing digital marketing collateral, leading to a 20% increase in click-through rates on social platforms.
+ Executed successful project management of 10 design projects concurrently, from ideation to final delivery, ensuring all projects met or exceeded quality standards and were completed on time.
+ Updated school website content regularly through dotCMS to ensure accuracy and relevance.
HOUSTON SYMPHONY | HOUSTON, TX
Junior Graphic Designer | September 2021 – May 2022
+ Utilized Adobe Creative Suite to design visually appealing physical assets, including brochures, postcards, invitations, and magazines as well as digital assets for multiple platforms, including email headers, social media graphics, online ads, and concert trailers for 10+ concerts.
+ Collaborated with cross-functional teams to brainstorm and develop creative concepts for over 10 events and concerts.
+ Implemented brand style guidelines to maintain consistency across all marketing materials and managed the production of marketing materials, partnering with the Graphics Manager and Digital Content Manager.
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EDUCATION
SAM HOUSTON STATE UNIVERSITY | HUNTSVILLE, TX
Digital Media Production M.A.                                                         
UNIVERSITY OF HOUSTON | HOUSTON, TX
Graphic Design B.F.A with an Advertising Minor 
LEADERSHIP EXPERIENCE
AD2 HOUSTON | HOUSTON, TX
Creative Chair | August 2020 – Present
+ Assisted in the planning and creation of a production pipeline, boosting productivity and accountability across 12 events, collaborating with a team of 14 board members.
+ Supported in driving membership growth from 2 to 35 active members (1650% increase) from 2022 to 2024 through strategic engagement and outreach initiatives.
+ Partnered with AAF-Houston and sponsors to host monthly networking events, resulting in a 235% increase in membership.
+ Assisted with over 8 local creative professionals to produce event content, driving a 101% increase in engagement.
+ Helped in directing branded messaging and content for all events, expanding profile reach to 18,390 active users.
+ Contributed to a 127% growth in social media engagement across Instagram and LinkedIn through targeted campaigns. 
ADDITIONAL
LANGUAGES: Vietnamese (native)
SKILLS: Adobe Creative Suite, typography, color theory, art direction, visual communication, brand identity, logo design, layout design, print design, illustration, social media graphics, photo editing, video editing, motion graphics, web design, HTML/CSS, UI/UX.
AWARDS:
+ Silver ADDY: AAF-UH Interactive Social Media Campaign (February 2021)
+ Gold ADDY: AAF-UH Website (February 2021)
+ Audience Choice in Ad2 National Public Service Competition: Lily’s Toybox Campaign (June 2021)
+ 1st Place National Club Achievement Award: Ad2 Houston (2023-2024)
+ AAF Tenth District: Rising Mosaic Star (2024)
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