![](https://cdn.myportfolio.com/24db0819-5e5e-4e01-be7f-86f0b7cc6d56/2794f4a4-1935-4e0d-9e76-a40d44dea424_rw_1920.png?h=74043bead781d8df709ecef8194004dd)
ABOUT THE PROJECT
Lily’s ToyBox, a Houston non-profit that provides toys to kids whose belongings were lost in a natural disaster, is 2020's chosen client for Ad2 Houston Public Service Campaign. One of the goals for this advertising campaign is to create a visually interesting and user-friendly website that better matches the organization’s visual identity as well as draws more interest from the public, which I was in charge of.
Roles: Website Design, Character Design
![](https://cdn.myportfolio.com/24db0819-5e5e-4e01-be7f-86f0b7cc6d56/d3eb7a1d-4940-418e-881f-9c972e464817_rw_600.png?h=b1968eb0016d8444c53fea9e34673e68)
![](https://cdn.myportfolio.com/24db0819-5e5e-4e01-be7f-86f0b7cc6d56/d00948f1-fee4-4888-bc12-fd2b79d7e073_rw_600.png?h=4d4f1d8342d764f8cb3455e06edf900b)
ABOUT THE WEBSITE
Lily's ToyBox provides toys to children who have lived through traumatic experiences. Previously, the non-profit had a minimal web presence, but they understood the need to have a website to better showcase who they are and draw in more support for their cause. I took the content from the existing website and its current brand standard to design a new website structure that is both user-friendly and visually engaging through Wix, a well-known website builder. I utilized more rounded typefaces, photos from their charitable activities, and the newly designed bear mascot to translate an interpersonal feel and a warm persona, which are important qualities of Lily's ToyBox.
![](https://cdn.myportfolio.com/24db0819-5e5e-4e01-be7f-86f0b7cc6d56/79253fde-e0eb-48c0-912a-f28cb1dd3303_rw_1920.jpg?h=90f2d269539f87f8a5972666266b1d38)