ABOUT THE PROJECT
Houston Symphony's PNC Family Series feature three captivating concerts designed to introduce children to the enchantment of live music. These concerts are set in a relaxed, interactive environment where kids can move, dance, and immerse themselves in the musical experience.
Roles: Concept Ideation, Layout Design, Print Design, Digital Media Production
THE CONCEPT
Understanding our target audience: kids and their parents, I wanted to create a visual experience that would captivate children and appeal to their parents. To achieve this, I focused on making the design kid-friendly, fun, and lively by incorporating colorful, cartoon-inspired elements that would resonate with the young audience and correlate with each concert's unique theme.
This approach ensured that the designs were not only engaging and entertaining for the kids but also reassuring for the parents, promising a magical and enriching experience for the whole family.
In-Hall Display Screens
Outdoor Marquee
InTune Magazine
Social Media Graphic
15-sec Concert Trailer
Direct Mail Postcard (Front)
Direct Mail Postcard (Back)
House Banners (Stage Decoration)